INTRODUCING MINNESOTA’S BEST 2022
As Minnesota’s #1 local choice for news, information and advertising, the Star Tribune advertising and marketing team is proud to launch Minnesota’s Best. The program will recognize the best Minnesota businesses from over 390 categories, including professional services, restaurants, and cultural institutions.
HOW DOES IT WORK?
Any local business from one of these categories can be nominated by owners, managers, customers, or fans. Nominated businesses are vetted, verifying that they provide the service for which they are nominated and that they serve Minnesota.
Once verified, nominees are placed on Minnesota’s Best ballot. Voters will use it to decide the winners. Voting will be online and span 24 days. The public is encouraged to vote once each day during the voting period.
Winners will be announced on the Minnesota’s Best website and in our all-new Minnesota's Best Magazine — the ultimate guide to all that is best in Minnesota. The Minnesota Best Magazine will be distributed to metro Sunday Star Tribune Home Delivery customers, Newsstands, and other select distribution outlets.
There is no cost for businesses to participate in the contest.
Read the official rules here.
Find the dates for each phase of Minnesota’s Best here.
Minnesota’s Best is a Star Tribune Readers’ Choice Award program created by the Advertising Department to support local businesses and is not affiliated with the newsroom.
PROMOTIONAL SUPPORT FOR MINNESOTA’S BEST
The Star Tribune will promote Minnesota’s Best to over 1.4 million adult readers in the Twin Cities metro area, and even more around the region, to drive participation and make the contest a success for the businesses involved. The promotional support is valued at over $1.5 million.
This contest, any content created about winners, and the selection of winners is NOT PART OF, OR A PRODUCT OF THE STAR TRIBUNE NEWSROOM.
About Star Tribune Media Company
For more than 150 years, Star Tribune’s mission has been to cover what matters most to Minnesotans. We have been the trusted forum for Minnesota’s most important conversations. Whether Minnesota is confronting an injustice, holding our leaders accountable, or chronicling the state we love, it is a good bet the conversation was started by one of our 240 journalists.
As a result of this work, Star Tribune has become Minnesota’s largest media company. In addition to offering a range of advertising and agency services, our media platforms reach more Minnesotans than those of any other local media company.
Our digital platforms connect with millions of Minnesotans. With over 10MM unique users visiting it each month, Star Tribune is the most visited media site in Minnesota. Through our Advantage digital platform, we reach another 15MM unique visitors through email, on other websites, on social media, through search, and on streaming video.
We connect with nearly 2 million people with our printed products each week. On its own, our Sunday newspaper reaches over 800k readers each week – it’s the 5th largest Sunday circulation in the United States. We reach an additional 960k readers each weekend with Star Tribune branded products, StribExpress and Twin Cities values.
MINNESOTA'S BEST PRODUCERS
Oregon based NERUS Strategies, one of the faster growing resources for media companies in the US and Canada, powers Minnesota’s Best through their propitiatory platform, Optimum by NERUS. The team works with print and broadcast companies to deliver one of the most powerful contests for local business. Their most notable is the Best of Las Vegas, the largest local contest in North America. In addition to contests, they also produce refreshing niche content, special publications, television spots, long format programming, social media, curated content, digital strategies, promotion, fund development and traditional advertising services to small and large businesses across the United States and Canada.