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PRE-ROLL VIDEO

What are video ads?

Any video uploaded to YouTube can be an ad. Pre-Roll video ads appear before other videos on YouTube. Other video ads appear beside playing videos and in search results.

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Who do we target?

YouTube has a variety of targeting options that help reach the right customer for your business. You can target by age, gender, location, interests and more.

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Are results measured?

YouTube has built-in Analytics that make it easy to see how your ad performs. You can also make adjustments to your ad at any time, and run multiple ads at once to see which works best. You can learn how many clicks were used, where the viewer was from in the world, and how many click-throughs you received.

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What does video advertising cost?

We offer video advertising as a package. For Minnesota's Best, you have complete control over your video content. We set a daily budget that is included in your package. Plus, you only pay when someone engages with your video ad. If they skip it before 15 or 30 seconds (or the end), you don't pay a penny.

 

Our package and pricing include purchasing the space, placing it on Minnesota's Best video channel on YouTube and providing the embed code so you can share with your customers by email, social media and your own website. The cost of a nomination package, voting package and/or thank you package is $495 each. If you need help editing a video or creating a video from b-roll or photos, our team can do that for an additional $200.

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What is the process?

We use materials that you supply, like photos (JPG, PNG, PDF), or generic images (all images must be owned by you, no unlicensed images may be used). This is real video, not a slide show.

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© 2026 Star Tribune Media Co. & NERUS Strategies, LLC. All rights reserved. Not a product of the Minnesota Star Tribune newsroom. Minnesota's Best is an advertising feature powered by OptimumContests.com, a service of NERUS Strategies, LLC (nerus.net); all content, concepts, and technology © 2026 NERUS Strategies, LLC. AI tools may assist in creating or editing materials; all content is human-reviewed prior to publication. NERUS Strategies, LLC and Star Tribune Media Co. disclaim all warranties and liability for errors, omissions, or use of this content. No reproduction permitted without prior written consent of NERUS Strategies, LLC. Use of Minnesota's Best name and logo is by license only. Distributed to Minnesota Star Tribune subscribers and select locations

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